WWF Challenges America to Make an Earth Day Pledge for Change

World Wildlife Fund is asking America to take control over the fate of the planet during the 50 days leading up to Earth Day by challenging everyone to make a change in their lives to stop global warming, conserve our natural resources and protect the diversity of life on earth.

Through the WWF “Time for Change” Campaign, Americans are encouraged to make a commitment to conservation and share that commitment with the rest of the world. The interactive Time for Change website serves as a public forum, allowing visitors to describe what they are doing to make a difference for Earth Day and post their pledge on the website along with photos, stories or other items they’d like to share. Select pledges will be featured on the WWF Time for Change homepage throughout the campaign, from March 4 through Earth Day, April 22. 

WWF is also making philanthropy accessible to all Americans by organizing a nationwide coin collection during the 50 days leading up to Earth Day to support the organization’s global conservation efforts. The first 5,000 people who pledge to collect at least $50 in coins to support WWF will receive in the mail an Earth Day fundraising kit, complete with a collapsible mini recycling bin for collecting coins.  Donations can be made at any one of over 12,000 participating Coinstar Centers nationwide, as well as online, by phone or through the mail.  As a thank you for donations of $50 or more, WWF will send a FREE limited edition WWF Earth Day t-shirt.