4th Wall^™ Product Portfolio

The area at retail between the cash register and the front door is the first and last place consumers pass through when shopping. It’s one of the most convenient and surprisingly, the most underutilized space by retailers. We call it the 4th Wall space.

Many retailers today are beginning to look at the front end of their stores as a way to combat increased competition, declining profits and channel blurring. And research shows that a focus on the front-end can increase store profits by 20% or more. Coinstar’s 4th Wall program is designed to help retailers by offering an analytical process and product expertise to maximize profit and traffic through front-end operations.

Coinstar has long been at the front of the store and offers some of the highest profit per square foot services that out-perform other items by creating unique destination and impulse opportunities. Coinstar proved itself first with its self-service coin counting and now many more services including Pay as You Go products, Amusement Vending, Money Transfer, DVD Rental Kiosks are contributing to consumer loyalty and revenue performance at the front of the store.

Through the use of Coinstar’s proprietary category management program, retailers work with us to evaluate and adjust front-end products and services from Coinstar as well as other suppliers. Our discipline analyzes and compares each category’s size, growth rate, role and generated income. Performance metrics also distinguish which categories provide the highest and lowest destination services. Retailers use this information to refine their mix to best fit each store’s community and chain signature.

Creating value for the 4th Wall space is important to our retail customers and drives our corporate strategy. Acquisitions that we’ve made in the last few years along with internal growth have enhanced our leadership of the 4th Wall opportunity and strengthened our value to retailers. 4th Wall™ Profits