According to a study by Meridian Consulting Group released in early May at FMI, retailers across the U.S. are losing out on a projected $2B-$4B in revenue by not focusing on the front of their stores. A year-long category and department study of 3,500 stores, including a large national mass merchant and a top 15 grocery retailer, reveals significant growth at the front end of grocery stores over the next three years. The source of this growth is the underutilized space at the front of the store – between the cash register and the front door.
 Coinstar's 4th Wall™ services can help capitalize on this area, which today typically represents 3% of store sales, yet 4-5% of profits. The Coinstar 4th Wall Category Management Program can help you grow typical front of the store profits 20 percent or more. For even a small chain, this has the potential of generating $1 million per year in additional profit.
A 4th Wall Category Management evaluation is your first step towards realizing the potential of your front-end. Let Coinstar show you how to achieve incremental profit, enhanced shopper experience and establishment of a future framework for growth. The Coinstar difference includes: Assessment of category performance for front-end businesses; review of best practice case studies; inclusion of composite learning from over 3,500 retail stores; store audits; development of mix, placement, signage and pricing strategies; and integration of learning for the 'electronic economy' and 'retail-tainment'.
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